The Wildcraft Mentorship is one-on-one coaching for herbalists, small business owners, and those preparing to start a business who are ready to clear through the muddiness of paperwork, business licences, and sourcing.
You already have a passion for your product, you know how to make beautiful things, and you desire to reach your ideal customer base. The harder question is how to turn them into a business that pays you, is authentic and showcases who you are as a person, and draws in customers who value YOU and trust your products.
In a world where business advice is all over social media, where seemingly every company is copying and pasting the same business strategies, and where failure is looked down on, I will share authentically and encourage you to show up the same way.
This is for you if…
You're selling your products, but pricing your products feels sticky
You want to start your business, but the paperwork and legality stop you
You want to start creating bigger batches of products but are stuck on sourcing
You're doing all of it alone and want someone in your corner who's been exactly where you are
You feel overwhelmed and need help picking a business name
Words like “sourcing,” “LLC,” “profit margins,” and “MOQ” overwhelm you
You need support showcasing YOU in your products
If this fits you, I can help!
Who you're working with
I'm Becca, the founder of Wild Oaks Apothecary. I run a physical storefront in Redding, California, with a team working there, an online shop, a wholesale line, a business Instagram page, and two online courses. I started Wild Oaks with a dream to support women in all seasons of life, and especially those walking through loss.
I tend not to do things the conventional way. When starting a business, you’re told to spend x amount of dollars on advertising per month. I chose to funnel money into an affiliate program as advertising, rather than offering funds to Meta.
I truly would give away my products if I could still support my family, so I deeply understand the stickiness that comes with pricing, sourcing, and creating profit margins that value both you and the customer. When a customer senses your con
My passion for business owners is to showcase who YOU are. When a business owner chooses to copy another business, they cheapen themselves and the products they offer. A customer wants authenticity when shopping small, and wants to feel connected to the maker of the products. I am passionate about showcasing YOU in your business, from the name to the packaging and how you show up on social media.
One of my giftings is to analyze situations, witness the patterns, then offer input to pattern-break and improve. I do this all day long in my personal life, even down to my decor and how often I move items around to get it just right. Perfection isn’t my goal, rather showcasing ME in the areas that feel important.
With four years of hands-on experience with this business, 15 years of experience working with customers and my family’s business, thousands of happy customers, and experience running a storefront with employees, international shipping, and wholesale experience, I am ready to come alongside and lead you into the potential you’ve always had, so you can shine with ease.
What we'll work on
Every session is customized for your business and needs, but these are the things makers come to me for:
Pricing that actually pays you and is fair — pricing your products, setting margins that pay you, and charging what your work is worth.
Getting into wholesale — how to approach shops, price for retailers, and fulfill without losing your mind (or your margins).
Sourcing herbs, oils, tallow, jars, boxes, and packaging — I offer customized support for your needs, order quantity, and budget, along with links sent to you after the call.
Formulating support — if you are stuck on a formula and need some external input, I help tweak the contents, ingredients, and proportions to best fit what you hope to offer.
How it works
The Chamomile Package — $100.A gentle start-up.
One 60-minute call focused on your needs. You send me your questions and concerns beforehand, and I come prepared with answers, links, and tools to set you up for success. We cover a LOT of ground in one hour!
The Echinacea Package — $190.
For those needing a little more oomph. Two 60-minute calls focused on your needs. You send me your questions and concerns beforehand, and I come prepared with answers, links, and tools to set you up for success. This package includes additional email support for follow-up questions, without needing to book a full call. Most of my clients book two sessions. The first covers the important questions, then time in between calls is used to implement strategies discussed in the first call. The second call is booked once the first strategies are integrated and you are ready for more.
The Reishi Package — $275.
A package to thoroughly address all functions, facets, and areas of need. Three 60-minute calls focused on your needs. You send me your questions and concerns beforehand, and I come prepared with answers, links, and tools to set you up for success. This package comes with additional email support for follow-up questions, without needing to book a whole call, and a few check-ins from me in between our calls to see how you are doing. Most of my clients book two or more sessions. The first covers the important questions, then time in between calls is used to implement strategies discussed in the first call. The second call is booked once the first strategies are integrated and you are ready for more. The third is booked when both rounds of strategies are implemented.
Every package starts with a short intake form filled out at checkout. This allows me to prep and maximize the time we spend strategizing on the call.
What to expect for your first call
After you purchase a call package, I will reach out to connect with you and book a time slot. Once you approve the time, we schedule the call. For those outside of the US and Germany, I will send a Zoom link for a voice call. For those in the US or Germany, you will receive a phone call.
During our email communication, you can share with me your points of concern, what you need help with, and what questions you might have. Don’t stress over this part! This is just to make sure I maximize our hour and come prepared. If more questions pop up before or during the call, please mention them.
On the call, I will briefly introduce myself, then ask about you, and then begin working through each point of concern.
At the end of the call, I will offer you what I feel is best for the next steps. Once you implement those, you can book another session and chat through your next round of questions.
Why work with me instead of figuring it out alone
You can find generic business advice for free. What you can't easily find is someone who has run this specific kind of business — a small-batch, handmade, herbal products company with a storefront and real in-person and online customers. When I started this shop in 2022, I went into it completely blind. My husband and I spent hours researching next steps, the legality of starting a business, business license fees, packaging sourcing, how to scale products, what equipment to use, and more. What I wish I had during that time was someone to hold my hand, break down the steps in a clear way, and offer support when it all felt overwhelming.
I am not selling you a get-rich-quick course, a generic PDF, or a regurgitated call filled with generic advice. Offering something like that would not align with my beliefs and who I am as a person. Each call is tailored to your needs, concerns, and hang-ups. I am offering what I wish I had in 2022!
Ready for support?
Invest in a call today!
Have a question first? Send me an email and tell me where you're stuck. I will tell you honestly whether I can help. becca@wildoaksapothecary.com
Refund policy
I respect your time and investment, and ask that my time investment is also respected. Once a call is scheduled, no refund may be offered. However, we can move dates up to two times to accommodate sudden schedule changes. Any shifts after that will not be honored, and a new call will need to be booked, paid for, and scheduled. Any missed calls (no-shows) will not be rescheduled, and a new call will need to be booked, paid for, and scheduled.
All other refunds may be accepted within 24 hours of purchasing if a call date has not been scheduled.
The Wildcraft Mentorship is one-on-one coaching for herbalists, small business owners, and those preparing to start a business who are ready to clear through the muddiness of paperwork, business licences, and sourcing.
You already have a passion for your product, you know how to make beautiful things, and you desire to reach your ideal customer base. The harder question is how to turn them into a business that pays you, is authentic and showcases who you are as a person, and draws in customers who value YOU and trust your products.
In a world where business advice is all over social media, where seemingly every company is copying and pasting the same business strategies, and where failure is looked down on, I will share authentically and encourage you to show up the same way.
This is for you if…
You're selling your products, but pricing your products feels sticky
You want to start your business, but the paperwork and legality stop you
You want to start creating bigger batches of products but are stuck on sourcing
You're doing all of it alone and want someone in your corner who's been exactly where you are
You feel overwhelmed and need help picking a business name
Words like “sourcing,” “LLC,” “profit margins,” and “MOQ” overwhelm you
You need support showcasing YOU in your products
If this fits you, I can help!
Who you're working with
I'm Becca, the founder of Wild Oaks Apothecary. I run a physical storefront in Redding, California, with a team working there, an online shop, a wholesale line, a business Instagram page, and two online courses. I started Wild Oaks with a dream to support women in all seasons of life, and especially those walking through loss.
I tend not to do things the conventional way. When starting a business, you’re told to spend x amount of dollars on advertising per month. I chose to funnel money into an affiliate program as advertising, rather than offering funds to Meta.
I truly would give away my products if I could still support my family, so I deeply understand the stickiness that comes with pricing, sourcing, and creating profit margins that value both you and the customer. When a customer senses your con
My passion for business owners is to showcase who YOU are. When a business owner chooses to copy another business, they cheapen themselves and the products they offer. A customer wants authenticity when shopping small, and wants to feel connected to the maker of the products. I am passionate about showcasing YOU in your business, from the name to the packaging and how you show up on social media.
One of my giftings is to analyze situations, witness the patterns, then offer input to pattern-break and improve. I do this all day long in my personal life, even down to my decor and how often I move items around to get it just right. Perfection isn’t my goal, rather showcasing ME in the areas that feel important.
With four years of hands-on experience with this business, 15 years of experience working with customers and my family’s business, thousands of happy customers, and experience running a storefront with employees, international shipping, and wholesale experience, I am ready to come alongside and lead you into the potential you’ve always had, so you can shine with ease.
What we'll work on
Every session is customized for your business and needs, but these are the things makers come to me for:
Pricing that actually pays you and is fair — pricing your products, setting margins that pay you, and charging what your work is worth.
Getting into wholesale — how to approach shops, price for retailers, and fulfill without losing your mind (or your margins).
Sourcing herbs, oils, tallow, jars, boxes, and packaging — I offer customized support for your needs, order quantity, and budget, along with links sent to you after the call.
Formulating support — if you are stuck on a formula and need some external input, I help tweak the contents, ingredients, and proportions to best fit what you hope to offer.
How it works
The Chamomile Package — $100.A gentle start-up.
One 60-minute call focused on your needs. You send me your questions and concerns beforehand, and I come prepared with answers, links, and tools to set you up for success. We cover a LOT of ground in one hour!
The Echinacea Package — $190.
For those needing a little more oomph. Two 60-minute calls focused on your needs. You send me your questions and concerns beforehand, and I come prepared with answers, links, and tools to set you up for success. This package includes additional email support for follow-up questions, without needing to book a full call. Most of my clients book two sessions. The first covers the important questions, then time in between calls is used to implement strategies discussed in the first call. The second call is booked once the first strategies are integrated and you are ready for more.
The Reishi Package — $275.
A package to thoroughly address all functions, facets, and areas of need. Three 60-minute calls focused on your needs. You send me your questions and concerns beforehand, and I come prepared with answers, links, and tools to set you up for success. This package comes with additional email support for follow-up questions, without needing to book a whole call, and a few check-ins from me in between our calls to see how you are doing. Most of my clients book two or more sessions. The first covers the important questions, then time in between calls is used to implement strategies discussed in the first call. The second call is booked once the first strategies are integrated and you are ready for more. The third is booked when both rounds of strategies are implemented.
Every package starts with a short intake form filled out at checkout. This allows me to prep and maximize the time we spend strategizing on the call.
What to expect for your first call
After you purchase a call package, I will reach out to connect with you and book a time slot. Once you approve the time, we schedule the call. For those outside of the US and Germany, I will send a Zoom link for a voice call. For those in the US or Germany, you will receive a phone call.
During our email communication, you can share with me your points of concern, what you need help with, and what questions you might have. Don’t stress over this part! This is just to make sure I maximize our hour and come prepared. If more questions pop up before or during the call, please mention them.
On the call, I will briefly introduce myself, then ask about you, and then begin working through each point of concern.
At the end of the call, I will offer you what I feel is best for the next steps. Once you implement those, you can book another session and chat through your next round of questions.
Why work with me instead of figuring it out alone
You can find generic business advice for free. What you can't easily find is someone who has run this specific kind of business — a small-batch, handmade, herbal products company with a storefront and real in-person and online customers. When I started this shop in 2022, I went into it completely blind. My husband and I spent hours researching next steps, the legality of starting a business, business license fees, packaging sourcing, how to scale products, what equipment to use, and more. What I wish I had during that time was someone to hold my hand, break down the steps in a clear way, and offer support when it all felt overwhelming.
I am not selling you a get-rich-quick course, a generic PDF, or a regurgitated call filled with generic advice. Offering something like that would not align with my beliefs and who I am as a person. Each call is tailored to your needs, concerns, and hang-ups. I am offering what I wish I had in 2022!
Ready for support?
Invest in a call today!
Have a question first? Send me an email and tell me where you're stuck. I will tell you honestly whether I can help. becca@wildoaksapothecary.com
Refund policy
I respect your time and investment, and ask that my time investment is also respected. Once a call is scheduled, no refund may be offered. However, we can move dates up to two times to accommodate sudden schedule changes. Any shifts after that will not be honored, and a new call will need to be booked, paid for, and scheduled. Any missed calls (no-shows) will not be rescheduled, and a new call will need to be booked, paid for, and scheduled.
All other refunds may be accepted within 24 hours of purchasing if a call date has not been scheduled.
